树点轻食品牌全案x迷猴逃M | 一点轻食，树起健康

项目 | PROJECT

HEALTH TREE树点/2024.3.20

服务 | SERVICE

标志设计/品牌设计

品牌设计 | BRAND DESIGN

江南、迷猴逃M、游到巳

项目背景

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在繁忙的都市生活中，有这样一群年轻人，他们是90后、00后，拥有活力、热情与梦想。他们热爱生活，追求健康，渴望在快节奏的都市节奏中找到一丝宁静与平衡。在这个背景下，“树点”轻食品牌应运而生，成为他们追求健康生活方式的理想伙伴。“树点”这个名字寓意着生命的起源与自然的馈赠。它象征着树木的点滴生长，代表着健康、绿色、纯净与活力。我们希望通过“树点”轻食，将大自然的恩赐传递给每一位追求健康生活的年轻人。

In the busy urban life, there is such a group of young people, they are born in the 90s and 00s, with vitality, enthusiasm and dreams. They love life, pursue health, and yearn to find a touch of peace and balance in the fast-paced pace of the city. In this context, the "Tree Point" light food brand came into being, becoming an ideal partner for them in their pursuit of a healthy lifestyle. The name "Tree Point" symbolizes the origin of life and the gift of nature. It symbolizes the growth of trees and represents health, greenness, purity and vitality. We hope to pass on the gifts of nature to every young person who pursues a healthy life through "Tree Point" light food.