ESR包装设计品牌升级

深圳/平面设计师/1年前/193浏览

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ESR包装设计品牌升级

工作总结

这是我在22年-23年于ESR亿色科技有限公司做的作品，在刚毕业那时，很荣幸能进入ESR工作，在此期间，我深刻感受到了包装设计这份工作带来的独特魅力，对于当时的我来说，从0-1完成我的包装项目落地是一个非常充满成就感的事，同时，在此期间收货颇多，是带我入门3C包装设计的起点，也让我对包装设计行业具有充分的了解，对我来说是有意义的一步，所以，特在此总结一下这段工作成果。

I worked in ESR Yiser Technology Co., Ltd. in 22-23 years. When I just graduated, I was honored to work in ESR. During this period, I deeply felt the unique charm brought by the work of packaging design. During this period, I received a lot of goods, which is the starting point for me to get started with 3C packaging design, and also let me have a full understanding of the packaging design industry, which is a meaningful step for me, so I hereby summarize the results of this work.

项目背景

2022年，ESR进行品牌形象升级，我们团队开始思考如何通过包装整合并提升ESR的品牌形象。

摆在我们面前的问题有很多：

ESR作为一个电商品牌，过去在包装等实体物料上没有进行深层次的设计，品牌辨识度不⾼；我们没有统一包装形象，导致包装与整体品牌形象并不一致，不同渠道的包装形象也不一致。因此，我们也向自己提出了更⾼的要求，希望借助这个契机，创造出更优秀的开盒体验，更符合品牌调性的包装。

In 2022, ESR will upgrade its brand image. Our team began to think about how to integrate and enhance ESR's brand image through packaging.

There are many problems in front of us: as an e-commerce brand, ESR did not carry out in-depth design on packaging and other physical materials in the past, and the brand recogniti on is not high; We do not have a unified packaging image, so the packaging is not consistent with the overall brand image, and the packaging image of different channels is also inconsistent. We also asked for more from ourselves, hoping to take advantage of this opportunity to create a better open-box experience.

我们做的工作:

1.创建统一视觉元素

/Create unified visual elements

2.规范包装版面元素

/Standardize the packaging layout elements

3.符合市场流行趋势

/In line with the market trend

4.优化用户开盒体验

/Optimize user opening experience

5.提升品牌影响力

/Enhance brand influence

6.优化包装结构和降本增效/Optimize packaging structure and reduce cost and increase efficiency