山野蓝户外露营/全案设计/LOGO/VI设计

都说儿时所见所闻所感知的一切都是人梦起始的地方，

童年大家都在乡野有着与山为伴、与河为友的烂漫时光，

后来啊，渐渐的大家都长大了，有了自己的奋斗目标，有了自己的家庭和生活......

我知道，你还在为着自己的家庭、事业、人际关系等等苦苦奔波，可我也知道你终不似儿时那般的少年郎，

成人的生活几多苦恼，我们都不爱与人打交道，为何不留出短暂时间，带着家人、三两好友，或是独自一人，

去山野，回满属于自己的蓝条。

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项目名称 | PROJECT

山野蓝露营品牌全案设计/2024-3-8

服务 | SERVICE

标志设计/VIS识别/物料

主案设计 | DESIGN

游道巳

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项目背景

山野蓝露营品牌诞生于对大自然无尽的热爱与向往，立志于为每一个热爱户外生活、向往自由的人，打造一种回归自然、体验纯净的露营生活方式。品牌创始人，是一位资深的户外探险家和露营爱好者，他深知在忙碌的现代生活中，人们渴望逃离城市的喧嚣，寻找一片宁静的山野，感受大自然的怀抱。因此，他创立了山野蓝，希望通过这个品牌，将他对户外生活的热爱传递给更多的人。

“山野蓝”的命名并非随意为之，而是蕴含着深厚的内涵。山，代表着坚韧与力量，它见证了时间的流转，承载了历史的记忆；野，象征着自由与无拘无束，它代表着对未知的渴望，对冒险的向往；而蓝，它不仅仅是天空与大海的颜色，更代表着心灵的恢复与状态的重生。在繁忙的生活中，人们往往感到疲惫与压力，而蓝色正是那份让人心灵得以宁静、恢复活力的色彩。它象征着宽广与深邃，代表着人们在广袤的大自然中，能够放下心中的包袱，找回那份最初的纯净与宁静。

自成立以来，山野蓝一直坚持以品质为核心，不断创新与突破。我们精选高品质的露营装备，注重细节与实用性，力求为露营爱好者提供最优质的露营体验。同时，我们也关注环保与可持续发展，倡导绿色露营，让人们在享受大自然的同时，也能保护我们共同的家园。

未来，山野蓝将继续秉持初心，不断追求卓越，为更多的户外爱好者打造更多高品质、创新的露营产品，让人们在山野蓝的陪伴下，尽享大自然的魅力与乐趣，同时也在大自然的怀抱中，找到那份久违的宁静与恢复状态的力量。

The brand was born from the endless love and yearning for nature, and is determined to create a pure camping lifestyle that returns to nature and experiences pure for everyone who loves outdoor life and yearns for freedom. The founder of the brand, a veteran outdoor adventurer and camping enthusiast, knows that in the hectic modern life, people are eager to escape the hustle and bustle of the city, find a peaceful mountain wilderness, and feel the embrace of nature. Therefore, he founded Shan Ye Blue, hoping to pass on his love for outdoor life to more people through this brand.

The name "Mountain Blue" is not arbitrary, but contains a profound connotation. Mountain, representing tenacity and strength, witnesses the flow of time and carries the memory of history; Wild, a symbol of freedom and unrestrainedness, it represents the desire for the unknown, the yearning for adventure; Blue, on the other hand, is not only the color of the sky and the sea, but also represents the restoration of the soul and the rebirth of the state. In busy lives, people often feel tired and stressed, and blue is the color that makes the soul calm and rejuvenated. It symbolizes breadth and profundity, and represents that people can let go of the burden in their hearts and find the original purity and tranquility in the vast nature.

Since its establishment, Shanye Blue has always adhered to the core of quality, continuous innovation and breakthroughs. We select high-quality camping equipment, pay attention to detail and practicality, and strive to provide the best quality camping experience for camping enthusiasts. At the same time, we also pay attention to environmental protection and sustainable development, advocating green camping, so that people can enjoy nature while protecting our common home.

In the future, Shanye Blue will continue to uphold its original intention, continue to pursue excellence, and create more high-quality and innovative camping products for more outdoor enthusiasts, so that people can enjoy the charm and fun of nature in the company of Shanye Blue, and at the same time, find the long-lost tranquility and restoration power in the embrace of nature.