喜食梿梿（榴梿）视觉系统（2023）

团队丨磐玛品牌

总 监：Mark熊猫

视觉执行：Mark熊猫 老胡

文案执行：Layla

品牌方需求 |

委托方有泰国榴莲产、运、销一体的产业链，作为早期为单纯的供应方，委托方有意愿建立自己的品牌，享受高质量产品给自己带来的产品溢价。

我方思路 |

作为东南亚果品、特色食物的引进方，我方建议产品体系中能有统一的母品牌，单品作为母品牌的支持及延展，建立体系化的产品矩阵，委托方赞同。

在品牌名方面，我方希望能从正向引导带来运气、喜气以及在欢聚时分享带来欢乐的角度出发，为母品牌确定了“喜食”的品牌名，而第一个单品--榴莲则用谐音，确定了“喜食梿梿”的品名，（榴莲【梿】-常绿乔木，叶子长椭圆形。果实球形，有硬刺，可食。榴莲、榴梿二者为同一物种，只是现在主流使用“榴莲”）取“梿”字，是在同样产品表达的情况下方便品名注册。

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Brand Needs  |

The client has an integrated industrial chain of production, transportation and marketing of Thai durian, and as a pure supplier in the early days, the client is willing to establish its own brand and enjoy the product premium brought by high-quality products.

Our Idea  |

As an importer of Southeast Asian fruits and specialty foods, we suggest that there should be a unified mother brand in the product system, and individual products should be used as the support and extension of the mother brand to establish a systematic product matrix, which the client agrees.

In terms of brand name, we hope to bring luck and joy from the perspective of positive guidance and sharing to bring joy at gatherings, so we decided on the brand name of "Joyful Food" for the mother brand, and the first single product, durian, was harmonized to determine the product name of "Joyful Food flail" (喜食梿梿), which is the name of the product. (Durian [flail] - evergreen tree with long oval leaves. The fruit is spherical, with hard spines, edible. (Durian, durian and durian are the same species, but now the mainstream use of "durian") take the word "flail", is in the same product expression to facilitate the registration of the product name.