原创IP设计｜棉棉宝&桑小尼｜品牌IP形象全案

Sunny Textiles（桑尼）公司成立于2005年，以销售全棉沙滩巾起家，目前公司业务同时扩展至儿童面料、浴袍、披风、清洁毛巾等产品。“棉棉宝”&“桑小尼”的IP形象通过结合棉花元素和可爱的儿童形象，突出产品原材料和儿童友好性，展现品质感和亲和力，以吸引消费者的注意，使其与公司品牌形成深度互动，为产品增添温馨感和情感共鸣。

Founded in 2005 by selling cotton beach towels, and now the company has expanded its business to include children's fabrics, bathrobes, capes, cleaning towels and other products.

The IP image of "Cotton Baby" & "Solar" highlights the raw materials and child-friendliness of the product by combining cotton elements and cute children's images, showing a sense of quality and affinity, so as to attract the attention of consumers, make it form a deep interaction with the company's brand, and add warmth and emotional resonance to the product.