PUP狗粮|品牌提案

品牌设计BRAND DESIGN | 言言荷

插画设计ILLUSTRATION DESIGN | 言言荷

设计指导DESIGN GUIDANCE | 人可

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PUP是一家致力于提供优质宠物食品的品牌，我们将品质和可靠性置于首位，并不断努力为宠物主人提供最优质的产品和服务。品牌设计的插画是创始人家中两只狗狗的日常有趣生活，希望可以和每一位养犬人产生共鸣，整体调性采用白色极简风，视觉上带给人简单清新的感觉，也如PUP的产品理念，选用高品质蛋白质和优质肉源，天然谷物和新鲜蔬菜，确保宠物可以获得全面的营养均衡。

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PUP is a brand dedicated to providing quality pet food, we put quality and reliability first and constantly strive to provide pet owners with the highest quality products and services. The illustration of the brand design is the daily interesting life of the two dogs in the founder's home, hoping to resonate with every dog owner. The overall tone adopts white minimalist style, which visually brings people a simple and fresh feeling, and also the product concept of PUP, which uses high-quality protein and high-quality meat sources, natural grains and fresh vegetables to ensure that pets can get a comprehensive and balanced nutrition.

最早发布于站酷平台，末经允许禁止转载，禁止二改和商用！！！