新年礼物活动页面

jessieliii

深圳/设计爱好者/1年前/66浏览

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新年礼物活动页面

jessieliii

设计背景 / Design Background

本项目是我在 PUBG Mobile 项目组期间负责的圣诞节限时活动页面设计。活动旨在通过“收集神秘礼物”这一玩法机制，提升玩家活跃度、强化社群互动，并提升道具商城的转化效率。

This was a limited-time Christmas-themed event page I designed during my time with the PUBG Mobile team. The goal was to increase player engagement, encourage social interaction (e.g., sending gifts to friends), and drive in-game purchases through a “collect mysterious gifts” mechanic.

视觉风格与氛围营造 / Visual Style & Atmosphere

页面整体风格围绕“节日温馨 + 游戏神秘感”展开，采用经典圣诞元素如：

圣诞树 / 雪花 / 礼盒 / 丝带 / 暖炉 / 水晶球
主色调为
温暖金黄 + 圣诞绿 + 冰蓝色夜景
，营造室内温暖与窗外寒冷对比的“节日奇境”氛围
使用
体积光、反光材质、高饱和度色彩和局部动画
，增强沉浸感与氛围表现力
The visual design combines classic holiday warmth with gaming mystery by incorporating Christmas trees, snowflakes, gift boxes, ribbons, fireplaces, and snow globes. A warm golden tone paired with Christmas green and icy blues creates a strong contrast between the cozy interior and the frozen landscape outside, evoking a festive fantasy vibe.

界面结构与交互逻辑 / Layout & Interaction
<br>**主界面（大厅）**集中展示礼物进度条、可解锁奖励、水晶球大奖等核心动线，引导玩家参与任务收集<br><br>礼物打开页以转盘翻页式展示不同礼盒，点击可“Open 1”或“Open All”，提供即时反馈与视觉奖励<br><br>朋友互赠按钮清晰引导社交功能，促进用户分享传播The main screen features a progress tracker, milestone rewards, and a central snow globe prize. The gift-opening pages use a horizontal carousel-style interaction to display various gifts. Buttons like "Open 1," "Open All," and "Gifts to Friends" are clearly highlighted, guiding users through the flow and encouraging sharing and gifting.

界面结构与交互逻辑 / Layout & Interaction

**主界面（大厅）**集中展示礼物进度条、可解锁奖励、水晶球大奖等核心动线，引导玩家参与任务收集

礼物打开页以转盘翻页式展示不同礼盒，点击可“Open 1”或“Open All”，提供即时反馈与视觉奖励

朋友互赠按钮清晰引导社交功能，促进用户分享传播The main screen features a progress tracker, milestone rewards, and a central snow globe prize. The gift-opening pages use a horizontal carousel-style interaction to display various gifts. Buttons like "Open 1," "Open All," and "Gifts to Friends" are clearly highlighted, guiding users through the flow and encouraging sharing and gifting.

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声明

原创Works UI 游戏UI