中国醒狮之乡的IP长什么样？

项目-湛江遂溪文旅醒狮IP形象

出品：深圳997品牌营销

品牌监制：老姚

项总监：豆包、恒振

品牌策划：文译

平面设计：啊祥

三维设计：小明：恒振

插画：豆包、小钦

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小遂，遂溪醒狮文化的现代使者，以其乐观、活力的性格和冒险精神，成为遂溪的甜美欢乐使者。它的形象融合了遂溪的地域特色与醒狮的灵动，通过其活泼的舞步和甜美的笑声，传递着“中国醒狮之乡”的传统精神和“第一甜县”的甜蜜生活。额头的符号，以遂溪凤凰花为原型，象征文化传承与创新；黄色金属狮角，代表尊贵与力量，彰显乐小遂在文化传承中的坚定与勇气。眉毛采用凤凰花元素，蓝色鼻子寓意清新与宁静，展现出遂溪的甜美与和谐。整体形象以中国红为主色调，点缀以金黄色和晨曦蓝，传递出喜庆、热烈与希望，同时迎合现代消费者的审美。乐小遂不仅是遂溪文化的传播者，更是欢乐的传递者，承载着让世界了解并爱上遂溪这片充满魅力土地的使命。

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Xiaosui, the modern messenger of Suixi lion culture, has become the sweet and joyful messenger of Suixi with its optimistic, energetic character and adventurous spirit. Its image combines the regional characteristics of Suixi with the spirit of the lion, conveying the traditional spirit of the "Hometown of Chinese Lion Dance" and the sweet life of the "No.1 Sweet County" through its lively dance steps and sweet laughter. The symbol on the forehead is based on the phoenix flower of Suixi, symbolizing cultural inheritance and innovation; the yellow metal lion horns represent dignity and strength, highlighting the determination and courage of Le Xiaosui in cultural inheritance. The eyebrows adopt the element of phoenix flower, and the blue nose symbolizes freshness and serenity, showing the sweetness and harmony of Suixi. The overall image is dominated by Chinese red, embellished with golden yellow and morning blue, conveying festivity, warmth and hope, while catering to the aesthetics of modern consumers. Le Xiaosui is not only a purveyor of Suixi culture, but also a bearer of joy, carrying the mission of letting the world know and love this charming land of Suixi.