娃哈哈品牌视觉形象升级

学生课程作业 欢迎各位大佬指正

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品牌升级不仅是为了提升产品和服务品质，更是为了适应当今 消费市场的新趋势和需求，赋予品牌更具时尚感和个性化的形 象。通过品牌升级，娃哈哈将进一步巩固其在消费者心目中的 地位，拓展更广阔的市场空间，并为品牌未来的发展奠定坚实 的基础。

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以“传承与创新，激发活力”为核心创作理念。传承是指我们将 尊重娃哈哈品牌的历史积淀和传统价值，保留品牌的核心元素 和品牌DNA，让消费者依然能够感受到品牌的温暖和亲近感。 同时，创新是指我们要在传承的基础上，引入新颖独特的设计 元素和创意灵感，打破传统的束缚，为品牌赋予更多的时尚感 和前瞻性。

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The brand upgrade is not only to improve the quality of products and services, but also to adapt to the new trends and needs of today's consumer market, giving the brand a more fashionable and personalized image. Through brand upgrading, Wahaha will further consolidate its position in the minds of consumers, expand a broader market space, and lay a solid foundation for the brand's future development.

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The core creative concept is "Inheritance and Innovation, Stimulate Vitality". Inheritance means that we will respect the historical deposits and traditional values of the Wahaha brand, retain the core elements and brand DNA of the brand, so that consumers can still feel the warmth and closeness of the brand. At the same time, innovation means that we will introduce new and unique design elements and creative inspirations on the basis of

inheritance, break the traditional constraints, and give the brand more fashionable and forward-looking.

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设计：cc

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创作时间

2024-06