【入选亚太设计年鉴】林引擎｜中草药产业联合品牌设计

| FOREST ENERGY

| 林引擎-中草药产业联合品牌设计

项目类别：品牌设计

设计与策划：水映设计 SING DESIGN

委托方：浙江林下产业股份有限公司

获奖：入选第19届《亚太设计年鉴》

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项目说明：

林引擎是一个中草药上下游产业与金融业融合的联盟品牌。

文化属性+类别属性篆书林字，由两颗树组成组成的象形文字。既有文化意义，又能比较直观的表现企业类别。林之下，是产业，形成一个互动融合链。

林之上，是金融，亦形成一个互动融合链。上下两个图形都是一个3字，三寓意着生发万物，同时也是一些地域民间口头“赚”的谐音数字。

中间两竖构成一个桥梁，通把林下的产品与产业上的金融连接打通，促进发展。品牌形象的重要原则就是打造一个属于自己的专属符号。与货币符号有近似基因。暗合品牌的金融属性。

Lin Engine is an alliance brand that integrates the upstream and downstream industries of traditional Chinese medicine with the financial industry. Cultural attribute+categorical attribute seal script forest characters, consisting of two pictographic characters composed of trees. It has both cultural significance and can intuitively represent the category of enterprises. Under the forest, there are industries that form an interactive and integrated chain.

Above the forest, there is finance, which also forms an interactive and integrated chain. The two graphics above and below are both three characters, symbolizing the birth and development of all things, and are also homophonic numbers used in some regional folk customs to "earn".

The middle two verticals form a bridge, connecting the products under the forest with the financial sector in the industry and promoting development. The important principle of brand image is to create a unique symbol that belongs to oneself. Similar genes to currency symbols. Coincidentally with the financial attributes of the brand.

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