HOUQI恏7鸭|蔬菜冻干包装设计|食品包装设计

HOUQI恏7鸭是一家具有年轻趣味活力的零食品牌。致力于为当下年轻群体打造休闲互动式可口健康的零食。在此次针对于果蔬品类设计中，需要一个形象将其贯穿整个视觉识别，达到与众多品类产品的差异化，让消费者感受到品牌其特有的特征。所以本次包装设计视觉中，采用了品牌特有谐音属性呀！鸭！将外型进行抽象化，当它们脱离水中，会变成身上不沾一滴水的方块状，并把每一款果蔬的产品进行直观的表达，在突出“脆”主要卖点中，将其在盒型标题字体设计中进行“倾斜”像是我们轻轻咬下去那一刻真的“碎了”！将每部分图案注入情绪与互动，达到趣味性的同时，还能够将其进行贯穿与延展，形成整个包装系统化的设计。

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HOUQI Duck is a snack brand with young fun and vitality. Dedicated to the current young groups to create a casual interactive tasty and healthy snacks. In this design for the dried fruit category, the need for an image to run through the entire visual identity, to achieve differentiation with many categories of products, so that consumers feel the brand's unique characteristics. So this packaging design vision, the use of the brand's unique harmonic attributes ah! Duck! Abstract the appearance, when they are out of the water, they will turn into a square shape without a drop of water on the body, and each of the different flavors of the product to express intuitively, injected with emotions and interaction, to achieve the fun at the same time, but also be able to penetrate and extend it, forming the whole packaging systematic design.

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原创设计|Design:小叶

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提案中图片素材来源于网络，未作商业使用，侵删。