商业项目 | ANNA MOOER 品牌设计

"ANNA MOOER" 的设计致力于展现原始、自然、未被发现的美。设计灵感源于荒野的纯粹与自然，借由自然感的元素将概念融合。标识设计以“ANNA MOOER”的“A”为来源，如同结实强壮的山峦，展现出扎实、安稳的美感；以墨绿色与黄白色作为主色，进一步表达原野的广阔与生机；并在包装袋上加入银色卡扣的吊牌细节，如随风摇曳的草原般富有奔放的生命力。通过细腻的质感细节和简洁的图形，整体设计呈现出原始的优雅与自然的力量。

The design of "ANNA MOOER" is dedicated to showcasing the raw, natural, and undiscovered beauty. Inspired by the purity and nature of the wilderness, the design integrates elements that evoke a sense of nature. The logo design draws from the "A" in "ANNA MOOER," resembling sturdy and robust mountains, reflecting a solid and stable aesthetic. The primary colors of dark green and yellow-white further express the vastness and vitality of the wilderness. The packaging features silver clasp tags, adding details that evoke the free-spirited life of a windswept prairie. Through delicate textural details and simple graphics, the overall design presents a blend of primal elegance and natural strength.