「张胜和-小笼汤包」餐饮品牌全案设计- 宏观调设

我们受创始人张总的委托，将原有杂乱无秩的信息进行简化编排，以“25年手工匠"的匠心工艺为核心创始人形象作为品牌文化原型输出，来更直观的输出品牌形象使品牌，更加具有人情味和亲近感当他们能够看到品牌的背后有真实的人物更容易建立情感连接，并建立信任。

以产品的造型为品牌符号，更直接更迅速的将品类传达给用户，减少用户的记忆成本加快品牌形象的快速传播。

We were commissioned by the founder, Mr. Zhang, to simplify and arrange the original disorderly and disorderly information, using the craftsmanship of "25 year old craftsmen" as the core founder image as the brand culture prototype output, in order to more intuitively output the brand image and make the brand more humane and approachable. When they can see real people behind the brand, it is easier for them to establish emotional connections and trust.

Using product design as a brand symbol to convey categories more directly and quickly to users, reducing user memory costs and accelerating the rapid dissemination of brand image.