Branding for the city of Novorossiysk

Hero City is the highest degree of distinction awarded to twelve cities of the Soviet Union, famous for their heroic defense during the Great Patriotic War of 1941-1945.

Novorossiysk is a city in the south of Russia, in the Krasnodar Territory.

It has been a hero city since September 14, 1973.

Today it is a beautiful resort town, a modern logistics and industrial center. It's the same for everyone, it's different for everyone.

To develop brand elements for the hero city, taking into account its history, location, social and economic aspects.

In the process of work was created a unique corporate font "Novorossiysk", which is used in the name of the logo. The shape of the letters repeats the silhouettes of attractions. This font is jobbing and is used, for example, in urban navigation — they write the names of areas with it.

We have developed a series of visual elements that reflect history, cultural heritage, nature and industry.

Branding of territories is one of the most interesting and difficult tasks that our agency does.

Over time, visual elements will integrate into the life of the city and people, and will become carriers of values and identification.