NOW-ODEN Kanto-boiled Shop

It is a great honor for PoKa! Design Office to carry out brand planning and visual design for the Melbourne oden brand "NOW-ODEN".

Our focus returns to the characteristics of the food itself,

The corners of the fonts are likened to the traces of food being cooked, and the hyphens are made into bamboo sticks... Even if it is a fast-moving consumer brand, you can feel the precipitation of the food over time.

As a street fast food brand, "NOW-ODEN" accompanies people on their way to and from get off work. So we drew food and tips on the road signs to guide consumers to more companionship and spiritual content, hoping that "NOW-ODEN" will become their only choice to fill their stomachs and spirits.

The extension of the brand focuses more on peripheral design, and in the take-and-go sales method, the brand will remain in the hands (hearts) of young consumers more. It also brings more vitality to "NOW-ODEN".