“山语麦田”泰山啤酒饮品店品牌设计

Project Name: Shanyu Wheat Field

Project location: Tai'an, Shandong

Project Time: April 4, 2024

随着人们生活水平的提高和休闲娱乐需求的增加，饮品店作为一种新兴的消费场所逐渐兴起。然而，市场上的饮品店大多数只提供常规种类的饮品，缺乏与地区文化相结合的个性化体验。针对市场现状，选题以泰山啤酒文化为主题，打造麦芽风味的饮品店。通过品牌设计与地区文化相结合的形式来传承和弘扬黄河流域的优秀文化，并同时呼吁人们共建美好家乡。

以麦芽口味的软饮料作为主打产品，其好喝不醉、低糖无糖、低热量无热量的特性收到市场欢用，贴合年轻消费群体。根据调研发现并没有类似的饮品店，且泰山文化产品的延展也十分有限，在游客吞吐量巨大的旅游城市，开设富有当地特色的饮品店更是具有一定的实际意义。

With the improvement of people's living standards and the increasing demand for leisure and entertainment, beverage shops have gradually emerged as an emerging consumer venue. However, most beverage shops in the market only offer regular types of drinks, lacking personalized experiences that are integrated with regional culture. In view of the current market situation, the topic is to build a malt flavor beverage store with Mount Taishan beer culture as the theme. By combining brand design with regional culture, we aim to inherit and promote the excellent culture of the Yellow River Basin, while also calling on people to jointly build a beautiful hometown.

The malt flavored soft drinks are the main product, and their characteristics of being good to drink without getting drunk, low sugar without sugar, and low calorie without calories have been popular in the market, catering to the young consumer group. According to the survey, there are no similar beverage stores, and the extension of Mount Taishan cultural products is also very limited. In tourist cities with huge tourist throughput, it is of practical significance to open beverage stores with local characteristics.