Bonbon Design｜教育引领品牌提案

●项目

Bonbon Design品牌设计

●团队丨Bonbon Design

●品牌丨Moos

●概念丨Moos

●动画丨宇轩

●品牌文化

目前教育格局整体偏向职业教育赛道，教育模式加速向数字化、智能化快速发展，教育智能硬件将迈向「高歌猛进」的时代，硬件竞争趋于同质化，打造特色品牌形象将成为未来各品牌突破同质化竞争藩篱的关键。

Vicky学姐通过专业的课程和亲切的人设获得价值共鸣，创造情感认同，让知识不仅停留在表面，深入挖掘、系统性地传授知识，同时对用户需求进行个性化分类，针对不同需求提供不同选题的教育内容，并且分享行业内最新趋势、机会和挑战，不仅是一位知识传播者，更是一位关心学生、耐心解答问题的学姐，这种亲和力和温暖感可以更轻松的获得“学生”的信任。

At present, the overall education pattern is inclined towards the vocational education track, and the education model is accelerating its rapid development towards digitization and intelligence. Education intelligent hardware will enter an era of "rapid progress", and hardware competition will become homogenized. Building a distinctive brand image will become the key for brands to break through the barriers of homogenization competition in the future. Through professional courses and a friendly persona, Sister Vicky gains value resonance, creates emotional identification, and allows knowledge to not only stay on the surface, but also deeply excavate and systematically impart knowledge. At the same time, she personalizes user needs, provides educational content with different topics for different needs, and shares the latest trends, opportunities, and challenges in the industry. She is not only a knowledge disseminator, but also a caring and patient senior who answers questions. This kind of affinity and warmth can easily gain the trust of "students".

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