贵果子品牌设计-坚果炒货品牌创意呈现

项目｜天之源·贵果子品牌设计

时间｜2024.5.5

地址｜杭州

服务内容｜品牌视觉策略、品牌VI识别、插画视觉、品牌物料 、包装

设计│吴大倩

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贵果子山核桃，源自安徽省歙县的传统特优林产品，历史悠久，享誉盛名。据《弘治徽州府志》记载，歙县山核桃已有500年以上的生长加工与食用历史。这里出产的山核桃，粒大壳薄，籽粒均匀，核仁肥厚。经过传统工艺精心加工，果仁清脆可口，深受人们喜爱。

歙县山核桃不仅可以榨油，还可直接炒食，是走亲访友的馈赠佳品。在明清时期，随着徽商的崛起，歙县山核桃作为上等食用佳品，享誉天下。如今，歙县山核桃种植面积达13.2万亩，其中10.2万亩已进入挂果期，成为歙县山区农民脱贫致富和乡村振兴的重要力量。

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Guiguozi hickory, a traditional special forest product from Shexian County, Anhui province, has a long history and enjoys a high reputation. According to the records of Hongzhi Huizhou Prefecture, Shexian pecan has a history of growing, processing and eating for more than 500 years. The pecans produced here have large, thin shells, uniform seeds and thickened nucleoli. After careful processing of traditional technology, the kernel is crisp and delicious, and is loved by people.

Shexian pecans can not only be pressed oil, but also directly fried food, is a gift for visiting relatives and friends. In the Ming and Qing dynasties, with the rise of Hui merchants, Shexian pecans enjoyed a good reputation as a quality food. At present, the planting area of pecans in Shexian County has reached 132,000 mu, of which 102,000 mu has entered the fruiting period, becoming an important force for Shexian mountain farmers to get rid of poverty and get rich and rural revitalization.