哈尔滨工程大学校庆70周年视觉识别设计 意大利Adeisgn
上海/产品设计师/2年前/14826浏览
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哈尔滨工程大学校庆70周年视觉识别设计 意大利Adeisgn
Silver A' Design Award Winner
in Graphics, Illustration and Visual Communication Design Category, 2023 -2024.
2023 -2024年意大利ADESIGN 设计奖 品牌和视觉传达设计类A设计奖银奖得主
Heu 7Oth Anniversary
by Li Tiebin
标志和视觉识别系统:这个设计成功地展示了学校70年的发展历史。通过数据研究和校园调研,创新地运用图腾的方法来表达叙事的故事线。它融合了学校的历史文化和科研技术的元素。将图像简化为符号并重新组织以传达信息。与波浪线条相结合,形成庄重的70度,增强了设计传达的可读性。向世界展示了学校的独特魅力和卓越成就。

The design integrates symbolic elements of the university's historical features and campus culture incorporating marine equipment and the school's historical heritage. The intertwining of wave-like lines forms a concise and dignified "70", complemented by the main building of the university and historical time points from 1953 to 2023, creating the visual representation of the logo design. The primary colors are blue and red, symbolizing the ocean and historical heritage.

Logo and visual Idenity System: This design successfuly showcases the 70 year development history ofthe school. Through data study and campus research, itinnovatively employs the method of using totems to express the storline of the narative. It integrates elements of the school's historical cuture and scientifitc researchtechnolbogy. The images are simplifed into symbols and reorgamized to convey the mesage.Combined with wavy ines,it forms a solemn 70 lgo,enhanding readablitin the design communication. It presents the school's unique charm and outstanding achievements to the world.
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