博创 / 霄飖葡萄酒包装

感谢：霄飖科技（南京）品牌团队

包装创作立意“云霄之上”。

霄，意为云、天空。

飖，意为扶摇直上。喻指轻盈洒脱状，“飘飖兮若流风之回雪”。

霄飖红酒，精选贺兰山东麓产区高品质葡萄，由酿酒大师全程精心呵护，“终成旨酒，以乐宾客之心”。

霄飖九号，不喜不惧。“几时归去，作个闲人。对一张琴，一壶酒，一溪云。”

产品品牌设计采用中国传统书法，书法字体设计流畅、飘逸、洒脱，包装设计以中国传统祥云图案与品牌书法相结合，祥云采用击凸工艺，有立体质感，品牌字体在云端之上，象征像天空的云一样自由。9号字体采用烫金工艺，简约中透着轻奢。红酒标签设计大面积留白，传达简单轻松的生活态度。霄飖英文用倾斜的手写体，自然随性。封口胶帽上部采用红色，在中国传统文化中象征鸿运当头，是大吉大利的寓意。标签上方水滴缺口形状，像一滴酒液流下来，多了一份趣味。

The product brand design incorporates traditional Chinese calligraphy, featuring smooth, elegant, and free-flowing script. The packaging design integrates traditional Chinese cloud patterns with the brand's calligraphy. The cloud patterns are embossed, giving a three-dimensional texture, and the brand's lettering floats above the clouds, symbolizing freedom like clouds in the sky. The number "9" is rendered in gold foil, exuding a sense of understated luxury. The wine label design employs ample white space, conveying a simple and relaxed lifestyle. The English rendition of "Xiaoyao" is in slanted, casual handwriting, reflecting a natural and easygoing style. The top of the bottle seal is red, which in traditional Chinese culture symbolizes good fortune and auspiciousness. The top of the label features a drop-shaped cutout, resembling a drop of wine trickling down, adding a lively touch.