快鱼服饰品牌VI手册
其他/设计爱好者/1年前/6825浏览
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快鱼服饰品牌VI手册
品牌名称:快鱼
本规范手册包含的品牌基本原则和使用案例,通过基本标志、品牌色、图形设计以及图像排版风格,以保持“快鱼”的品牌视觉识别统一性。本手册将呈现品牌所有的关键视觉元素以及系统地告诉大家如何在各个应用和物料上正确和统一地使用它们。我们应做到保持正确和一致地应用所有品牌关键视觉元素。然而,在遵循品牌统一性以及不违背品牌视觉识别的基础上,学习灵活运用其中的基本规则,从而衍生出更具创新、新颖、个性以及多维度特点的表达形式,传达出强大有力的品牌信息。
The basic principles and usage cases of the brand included in this specification manual aim to maintain the visual identity consistency of "Kuaiyu" brand through basic logos, brand colors, graphic design, and image layout style. This manual will present all key visual elements of the brand and systematically guide everyone on how to use them correctly and uniformly across various applications and materials. We should ensure that all key visual elements of the brand are applied correctly and consistently. However, based on adhering to brand unity and not violating brand visual identity, learning to flexibly apply the basic rules can lead to more innovative, novel, personalized, and multi-dimensional expression forms, conveying powerful brand information.
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