机车摩托车品牌全案设计/包装设计/线下展厅设计

项目名称/BSDDP骑行运动护具品牌

项目地址/广州

项目时间/2024-1

设计团队/红色赛道视觉设计

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BRAND GUIDANCE/Jac

BRAND PLAN/ZHUOBINMA

BRAND DESIGN/Jac&ZHUOBINMA

3D DESIGN/ZHUOBINMA

Brand Frontier

品牌行业是摩托车运动骑行装备，追求快速极致的能量释放，锐意进取是摩托车骑行运动自带的氛围特性。 巧妙的将其中字母“S”幻化成了一个动感犀利的闪电符号，且又神似一个骑行者侧面的抽象形态，契合度 兼具惊喜愉悦感，一形三意，可遇不可求，恰如其分的完美融合。且视觉设计的呈现表达与品牌所属行业特性以及品牌名[飚速]的精神内核，三点同步成一线，不谋而合，信息逻辑和视觉逻辑，互为衍生转化。（将公有通用元素隐含在品牌名之中，整体可无忧注册，且同时闪电图形又成为了品牌的超级符号，可根据需求随意提取出来单独使用） 选择小写字母样式可读性更强，灵动活力感偏年轻化。 品牌著色彩设定为紫色（偏蓝），呼应“闪电”的概念，沉着冷静中亦不缺乏激情。 紫配黑，魅酷时尚，透露出强大的神秘气息。

Brand industry is motorcycle sports riding gear, pursuing the rapid and extreme release of energy, and the spirit of striving for progress is the inherent atmosphere of motorcycle riding sports. Cleverly transforming the letter "S" into a dynamic and sharp lightning symbol, which also resembles an abstract form of a rider's profile, the compatibility encompasses surprise and joy, with one form conveying three meanings. It can be encountered but not sought after, perfectly integrating in a fitting manner. Moreover, the visual design presentation expresses the characteristics of the brand's industry and the spiritual core of the brand name "[飚速]". Three points synchronize into one line, coincidentally aligning information logic and visual logic, mutually deriving and transforming. (By implying common elements in the brand name, it can be registered without worry, and the lightning graphic also becomes the brand's super symbol, which can be extracted separately for individual use as needed.) Choosing lowercase letter styles enhances readability and imbues a sense of agility and vitality, leaning towards youthfulness. The brand color scheme is set to purple (leaning towards blue), echoing the concept of "lightning", exuding a calm and cool yet passionate vibe. Purple paired with black is chic and fashionable, revealing a strong sense of mystery.