深夜烟火气｜台烧VIS设计

As a mid-range dining brand, our target audience primarily consists of young people. When shaping the brand image, approachability is crucial.

We don’t want the brand to appear aloof or distant. Therefore, we imbue our brand with a personality trait of ‘humorous trendy uncle.’ We blend trendy elements with a touch of fireworks, reflecting this fusion in both visuals and copy.Using black, gold, and red as the brand’s standard colors establishes an overall tone, while the combination of color and calligraphy fonts conveys both trendiness and tradition. For the symbol, we use the image of ‘fire’ as a memorable point, and its design incorporates geometric segmentation for simplified and effective dissemination.