搞大路IP设计

项目 | 搞大路品牌视觉升级

服务项目 | 品牌VI全案设计 IP设计

作者：包勇

搞大路作为零食行业排名前列的重点品牌企业之一，目前正处于高速发展阶段，为了在行业中众多品牌脱颖而出，实现具有品牌价值及品牌资产的零食企业，此次对品牌全方位进行升级。

品牌主题以"吃猪蹄，就选搞大路"为基调，通过聚焦卖点形成视觉锤，融入IP形象作为品牌专属印象，深入消费者脑海，让品牌的未来更加具有故事性和延展性，创造无限可能！

As one of the top ranked key brand enterprises in the snack industry, it is currently in a high-speed development stage. In order to stand out among many brands in the industry and achieve a snack enterprise with brand value and brand assets, this comprehensive brand upgrade is being carried out.

The brand theme is based on the theme of "eating pig trotters, choosing the main road", forming a visual hammer by focusing on selling points, integrating IP image as the brand's exclusive impression, penetrating into the minds of consumers, making the future of the brand more storytelling and extensibility, and creating unlimited possibilities!

著作权归作者所有。商业转载请联系作者获得授权，非商业转载请注明出处。