诸老大诸事龘龘礼盒
上海/平面设计师/2年前/1964浏览
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诸老大诸事龘龘礼盒
2024年,贤草为始创于1887年的中华老字号、中国枕头粽首创品牌诸老大梳理了品牌战略定位,升级了品牌视觉系统,打造了商务大单品。这是中国著名的粽子品牌诸老大“国粽”高端商务大单品礼盒包装,画面采用来自于故宫九龙壁的五爪金龙,环绕五角星,祥云围绕,背景是代表世界的经纬线,象征品牌腾飞于全球市场,传递美好祝福;侧面从粽子造型提炼了几何纹,环绕包装,辨识度突出,彰显品牌高端气质;红金配色,契合端午佳节送礼场景。内部各式粽子分盒包装,并设计了一个烫金的盘子,打造出高端体验。
This is the high-end gift box packaging of Zhulaoda "Guo Zong", a famous Chinese rice dumpling brand. The picture uses a five-clawed golden dragon from the Nine Dragon Wall of the Forbidden City, surrounded by a pentagram and propitious clouds. The background is the longitude and latitude lines representing the world, symbolizing the brand's takeoff in the global market and conveying good wishes; the geometric pattern is extracted from the shape of the rice dumpling on the side, surrounding the packaging and identifying it. The degree is outstanding, highlighting the high-end temperament of the brand; the red and gold color scheme is suitable for the gift-giving scene during the Dragon Boat Festival. All kinds of rice dumplings are packaged in boxes inside, and a gold-plated plate is designed to create a high-end experience.
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