小熹肴|贵州酸汤火锅 品牌提案

品牌提案 时间TIME | 2024.02

品牌设计BRAND DESIGN | 言言荷

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小熹肴的设计理念是将传统与现代融合，通过图形化的方式展现了贵州当地独有的地域风貌。品牌主视觉提取了风雨桥、苗寨等建筑元素，以及民族服饰上的传统纹样作为参考，为品牌注入了独特的地域特色和民族风情。这些图形元素不仅是视觉符号，更是对贵州丰富多彩文化的致敬。 小熹肴希望，无论身在何处，只要想念，便能立刻勾起家乡的味道。通过味觉体验回归故乡，感受家的温暖和情感的连接。

The design concept of XiaoXiYao is to integrate tradition with modernity, showcasing the unique local landscape of Guizhou through graphical representation. The primary visual elements of the brand draw inspiration from iconic structures such as the Wind and Rain Bridge, traditional patterns found in Miao ethnic clothing, and other architectural elements. These elements inject the brand with distinctive regional characteristics and ethnic charm, serving not only as visual symbols but also as a profound homage to the rich and vibrant culture of Guizhou.

Xiao Xi Yao hopes that no matter where one may be, the mere thought of it will immediately evoke memories of hometown flavors. Through the sensory experience of taste, the brand aims to reconnect individuals with the warmth and emotional ties of home.