沽艾BIAME|果茶饮品店|餐饮品牌设计

沽艾是一家坐落于云南新型果茶饮品店，品牌注重当代轻养生的果茶,除了水果就是茶,坚持用心为当代年轻人提供健康的快乐水。

并且沽艾品牌店内致力于打造让受众更具有舒适度、氛围感、易交流的共享空间。

沽艾是一个谐音梗意为“怪”，在最初沟通中古更符合古怪的意思，为了更贴近产品与发音，改为了沽，而其的第二层含义为“沽”意为卖果子的人，“艾”则是多年生长的草本植物，怪”会社交，怪”可以是你朋友，其中二层含义并不冲突。

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Ku Ai is a new fruit tea drink store located in Yunnan, the brand focuses on contemporary light health fruit tea, in addition to fruit is tea, for contemporary young people to provide healthy happy water.

And Gu Ai brand store is committed to creating a more comfortable audience, a sense of atmosphere, easy to communicate with the shared space.

Gu Ai is a harmonic terrier meaning "strange", "strange" will socialize, "strange" to understand your needs. Its second meaning is "Gu" meaning fruit seller, and "Ai" meaning herb that grows for many years, so the two meanings are not conflicting.

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Design:小叶

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提案中图片素材来源于网络，未作商业使用，侵删。