品牌设计｜海灯晚炉 & 绿色有机果新鲜原生态

项目丨茶里&萨 花茶品牌

DESIGN丨七零一Design8 - 品牌策划&设计

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海灯晚炉：海灯村位于四川省宜宾市筠连县腾达镇西南部，位于鲁班山脚下，南广河畔，气候温和湿润，日照时间长，土质疏松肥沃，有利于芦柑生长。海灯村的主导产业为种植晚熟芦柑。截止目前，规模化种植达6200余亩，投产4800余亩，每亩产量5000余斤。海灯晚芦个大味甜，水分充足，肉质细腻，品质优良，自上市以来深受消费者喜爱。

海灯柑橘下一步发展，一是要强化农户对柑橘的生产管理，注意柑橘的提质增效。 二是品牌创建、营销上面，要进行创新，把晚芦销售从摆地摊的形式提高到柜台销售方式，利用媒体扩大销售面，提升柑橘销售价格，增加附加值。 三是引导村集体或专合社走柑橘的储藏保鲜之路，采摘以后用冷链、冷库的形式解决集中上市价格低的问题，延迟销售，提高柑橘价格。

经过多年的发展，海灯村已经成为远近闻名的柑子村，走进村里，到处都是郁郁葱葱的晚芦树，成熟季节，村里弥漫着浓浓的果香，沉甸甸、金黄色的果实挂满枝头。

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Haideng Village is located in the southwest of Tengda Town, Junlian County, Yibin City, Sichuan Province. It is situated at the foot of the Luban Mountains and by the Nanguang River. The climate is mild and humid, with long sunshine hours and loose and fertile soil, which is conducive to the growth of citrus fruits. Hai Deng Wan Lu has a sweet taste, sufficient moisture, delicate meat, and excellent quality, which has been loved by consumers since its launch.

After years of development, Haideng Village has become a well-known citrus village. Walking into the village, there are lush evening reeds everywhere. During the mature season, the village is filled with a strong fruit fragrance, with heavy, golden fruits hanging on the branches.

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From：品牌设计师

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