《淘宝火力卡》MG动画——安戈力文化

1. BACKGROUND PROJECT

As a shopping carnival in the Chinese e-commerce industry, Taobao 618 attracts consumers and merchants from all over the country. Many stores offer a variety of promotional discounts and special activities during the event, such as full discounts, discounts, flash sales, coupons, etc. The diverse types of activities and various ways of participation make consumers dizzy. How to increase attractiveness and appropriate publicity have emerged.
作为中国电商界的购物狂欢节，淘宝618吸引着来自全国各地的消费者和商家，许多店铺都在活动期间提供各式各样的促销折扣和特备活动，如满减、打折、秒杀、优惠券等，琳琅满目的活动类型，层出不求的参与方式让消费者目不暇接，如何增加吸引力，适当的宣传应运而生。

2. STORYBOARD

This time, Tmall 618 held the "Crazy Pat Music" and presented a strategy for breaking through the level. To present the strategy in a fun and clear manner, and combine text and images to deepen memory and reduce understanding difficulty, MG animation is a very suitable choice.
这一次天猫618举办“疯狂拍拍乐“，并为此贴心奉上一份闯关攻略，想要有趣且清晰地讲攻略展现，并结合文字与图像，双重加深记忆，减少理解难度，MG动画是一个非常合适的选择。

The customer hopes that our visual style is fun and interesting. When using text to display key information of the event, we can also use humorous expression techniques and design a fire card style for displaying visual elements.
客户希望我们的画面风格好玩有趣，使用文字展现活动关键信息的时候能够兼具诙谐的表现手法，并设计火力卡样式，用于画面元素展现。