genuine breathing品牌设计及视觉设计

项目丨PROJECT

genuine breathing品牌设计及视觉设计

服务丨SERVICE

标志设计/视觉设计/品牌设计

品牌设计BRAND DESIGN：一亦

视觉设计VISUAL DESIGN：一亦

文案编辑COPY EDITOR：函西2019

品牌简介

——

Genuine Breathing" 可以理解为 "真实的呼吸" 或 "真诚的气息"。

Genuine Breathing" can be understood as "real breathing" or "genuine breathing."

可以用来形容某个人物或事物散发出的真实、自然和不受约束的气息，表达作者对其真实性、纯正性的赞美。

It may be used to describe the real, natural and unconstrained atmosphere of a character or thing, expressing the author's praise for its authenticity and purity.

genuine breathing品牌诠释:“活在当下，做真实的自己”。这句话强调的是要珍惜当下的每一刻，并且真实地面对自我，不矫揉造作，不迎合他人。这样的价值观也体现在产品中，希望能给消费者带来一种舒适自然的体验，让人们能真正享受到咖啡带来的乐趣。

genuine breathing brand interpretation: "Live in the moment, be true to yourself". The emphasis here is on appreciating every moment and being true to yourself without being pretentious or pandering to others.

18至35岁的年轻人，是咖啡市场的主要消费人群，他们更倾向于追求新奇和时尚的生活方式，看重咖啡的口感和品质。同时，咖啡店也是他们工作、社交和休闲的场所。

Young people aged 18 to 35 are the main consumer groups in the coffee market, and they are more inclined to pursue a novel and fashionable lifestyle, and value the taste and quality of coffee. At the same time, coffee shops are also places where they work, socialize and relax.