简约撞色体验 | 茶叶包装设计

品牌 | 心印象®️

品类 | 武夷岩茶

事项 | 品牌形象产品设计

作者 | 陈杰

vx: OCADOO

以[海到天边天作岸,云端之上登为峰]为概念感知;整体采用天青色与绯红撞色,增强视觉吸引力,选用翻盖形式,烫金/凹凸工艺,增加包装高级层次感

[The sea to the horizon of the sky for the shore, the clouds on the climb as the peak] as the concept perception; the whole sky blue and scarlet color contrast color, enhance the visual attraction, choose the clamshell form, bronzing / concave and convex process, increase the advanced level of packaging