好味道 吃的到 | 风干鸭脖零食包装设计 | 大嘴零食

项目名 | PROJECT

风干鸭脖零食包装设计

服务 | SERVICE

品牌梳理/LOGO设计/品牌设计/包装设计

包装设计 | PACKAGE DESIGN

笑笑怪

项目介绍 | PROJECT INTRODUCTION

Z时代快节奏的城市生活，我们如同跃动的音符，快速且规律的在城市的每个角落跳跃，寻找自己的立足点，因为有追求，所以有压力。在这生活的琐碎之中，零食成了一种治愈般的存在，它可以帮助我们暂时忘却烦恼，让我们在品尝零食的过程中找到片刻的欢愉和满足感。

为此，“大嘴零食”品牌在2016年洞察现状后成立，专注零食研究，只为消费者多一个安心的选择。自然、新鲜、健康是“大嘴零食”一直秉承的研发理念，品牌希望通过味蕾舒缓压力，充当大家的能量充电站，无论何时何地，都带给你身心的慰藉和满足感。本次项目的设计对象是品牌旗下的风干鸭脖，主打低脂高蛋白，美味无负担，美味嘎嘎香！

好味道，吃的到，让我们一起进入这次的美味之旅吧~

In the fast-paced urban life of the Z era, we are like jumping notes, jumping quickly and regularly in every corner of the city, searching for our own foothold. Because there is pursuit, there is pressure. In the trivialities of life, snacks have become a healing presence that can help us temporarily forget our troubles and find a moment of joy and satisfaction while tasting snacks.

For this reason, the "Big Mouth Snacks" brand was established in 2016 after gaining insight into the current situation, focusing on snack research and providing consumers with a reassuring choice. Nature, freshness, and health have always been the R&D philosophy of "Big Mouth Snacks". The brand hopes to relieve stress through taste buds and serve as an energy charging station for everyone, bringing comfort and satisfaction to your body and mind no matter when or where. The design object of this project is the brand's air dried duck neck, which focuses on low fat and high protein, delicious without burden, and delicious with a pungent aroma!

Good taste, enough to eat. Let's embark on this delicious journey together~