DONGCACA品牌设计丨全案

BRAND PROJECT丨项目

懂嚓嚓品牌设计（自主项目）

SERVICE丨服务

IP系列产品 / VI识别 / 品牌物料

DESIGN TEAM丨设计团队

DONGCACA懂嚓嚓【设计、插画、三维、文案】

ORIENTATION丨项目定位

以文创玩具系列产品及IP玩具为主的品牌设计公司

BRAND STORY丨品牌故事

用微笑做品牌logo, 表达产品“有趣”和“吸引力”的特点。打造一个年轻、潮流、温暖、活泼、创意的品牌形象。

“懂嚓嚓”用语气词。在体现品牌乐观态度的同时，也意为懂得观察产品，让产品具有自宣传的能力，从而降低品牌运营及宣传成本，提升运营效益！为品牌创造精彩！建立系统性的品牌落地方案，聚焦产品、空间、系列产品及品牌IP，让设计落地实现品牌价值！

Use a smile as a brand logo to express the "interesting" and "attractive" characteristics of the product. Create a young, trendy, warm, lively, creative brand image.

"DONGCACA" with modal words, while reflecting the optimism of the brand, it also means to know how to observe the product, so that the product has the ability to self-promote, so as to reduce the cost of brand operation and publicity.Improve operational efficiency! Create wonderful for the brand! Establish a systematic brand landing plan, focusing on products, space, series products and brand IP, so that the design landing to achieve brand value!