中粮集团｜福临门花生仁油伴手礼盒设计

中粮集团｜福临门花生仁油伴手礼盒设计

设计思路

DESIGN IDEAS

借力福字文化IP

唤醒消费者对吉祥兴旺的美好诉求。

送福是中国民间信仰之一，是中国人心目中象征幸福、吉祥的送礼形式。

中国人庆祝节日要送福，借力中国传统习俗“送福”的文化能量包。

Wake up consumers' beautiful demands for auspiciousness and prosperity.

Giving blessings is one of the folk beliefs in China, and it is a form of gift giving that symbolizes happiness and auspiciousness in the minds of the Chinese people.

Chinese people celebrate festivals by giving blessings, leveraging the cultural energy package of traditional Chinese custom of "giving blessings".