禾哩莱咖啡品牌形象设计

项目 | 禾哩莱咖啡品牌形象设计

服务内容 | 品牌视觉/产品设计/产品包装

设计团队 | 如星之陈

服务时间 | 2023年11月

禾哩莱是一家极为亲切且有活力的咖啡品牌，产品主要销售于年轻人，致力打造一个高品质的咖啡，享受更为舒适、烂漫、自在的咖啡空间。设计风格整体轻松且有亲和力，以富有生命力的绿色来定义品牌的主色，同色橙色以代表着温暖和欢乐，更巧妙的体现出禾哩莱的轻快俏皮和欢乐的视觉感受。

Helilai is a very friendly and dynamic coffee brand, the products are mainly sold to young people, and is committed to creating a high-quality coffee, enjoy a more comfortable, romantic, free coffee space. The overall design style is relaxed and friendly, and the main color of the brand is defined by the vitality of green, and the same color orange represents warmth and joy, which more subtly reflects the light and playful visual feelings of joy of Helilai.