海南印象×梦回海南｜海南骑楼ד老爸茶”茶叶包装

设计说明｜在考察海南地域特色文化时我把它分为四大点海文化——海岸文化、楼文化——骑楼文化、山文化——织锦文化、景文化——景文化。因此在插画设计上从这四点出发，运用了海南的骑楼、南海观音、鱼以及黎锦的色彩和纹饰的大力神的元素。此次分别做了文创产品设计和“老爸茶”茶叶包装设计。文创产品方面主要借用了插画做了衍生品设计。包装设计方面则是运用的骑楼的元素在包装盒和包装袋上加以创新。

When examining the unique regional culture of Hainan, I divided it into four major points: coastal culture, building culture - arcade culture, mountain culture - brocade culture, and scenic culture - scenic culture. Therefore, starting from these four points in illustration design, the Hercules elements of Hainan's arcade, Nanhai Guanyin, fish, and Li brocade colors and patterns are utilized. This design includes cultural and creative product design and "Dad Tea" tea packaging design. In terms of cultural and creative products, we mainly borrowed illustrations for derivative design. In terms of packaging design, the use of arcade elements is innovated on packaging boxes and bags.