多肉与多肉 | 植物品牌设计 | 字体设计

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背景概念 | BACKGROUND CONCEPT

此项目是围绕多肉植物延展出的一套品牌设计，并以此为基础进行了字体设计和导视设计。

This project is an extension of the brand design around succulents, and based on this, the font design and guide design are carried out.

对于多肉植物，人们认为是可爱的，而对于人类的“多肉”则会被认为是油腻、臃肿。我们思考，人们对于肥胖的狭义看法是否能够改变。我们选择的多肉植物名字都和“月”相关，因为人们大多认为月亮是清冷、素雅的形象，恰恰与“肥胖”形成反差。

For succulents, people think they are cute, while for humans, "succulents" are considered greasy and bloated. We wondered if people's narrow perceptions of obesity could change. The succulent names we chose are all related to the "moon", because most people think that the moon is cool and elegant image, which is exactly the contrast with the "fat".

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创作思路 | CREATIVE THINKING

多肉植物的典型特征是叶片较为圆润，与人类的多肉恰好相似，因此选取六种多肉植物与人的身体部位同构。我们将多肉与人的身体部位进行结合，两种形态的结合的同时使图形更加圆润饱满以得到我们最终图形，并在此基础上添加多肉植物的色彩以及更显膨胀的模糊边缘的处理方式。

The typical characteristics of succulents are relatively rounded leaves, which are exactly similar to human succulents, so six succulents are selected to be isomorphic to human body parts. We combined the fleshy and human body parts, and at the same time combined the two forms to make the figure more round and full to get our final figure, and on this basis added the color of the succulent plant and the blurred edge of the swelling.

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设计作者 | DESIGNERS

房栩 （站酷：房木羽 | 小红书、B站：小房子木木）

荆佳梁 （小红书：小勾）