毫克字迹X春山號品牌视觉

项目|Project

春山號

服务|Service

标志设计/品牌VI识别/包装物料

设计|Design

毫克

三维 | Three-dimensional

毫克

春山號作为一家具有几代传承人的手工制茶坊，遵从传统，匠心制茶。创始人在茶叶的选择、生产和保存方面有接近50年的历史，在中国不同的茶叶种类鉴赏选择上都有很丰富的见地。

“春山號”这个品牌名称是来自第一代创始人，我们非常注重在茶叶生长中最重要四大因素：山、水、气候、品种。视觉识别概念来自传承、传统、山水、气候。所以我们将细节融入到品牌标志中，以表达我们制茶的初心。

As a handmade tea house with several generations of inheritors, ChunshanHao follows the tradition and makes tea with ingenuity. The founder has a history of nearly 50 years in the selection, production and preservation of tea, and has rich insights in the appreciation and selection of different tea varieties in China.The brand name of "ChunshanHao" comes from the first generation of founders, and we pay great attention to the four most important factors in the growth of tea: mountains, water, climate and varieties. The concept of visual recognition comes from inheritance, tradition, landscape and climate. So we incorporate the details into the brand logo to express our initial intention of making tea.

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