UMR 品牌设计 | 磐石河流 RAGING RIVER COFFEE STUDIO

磐石河流是深圳本土的一间咖啡工作室。

品牌希望从自然荒野中汲取灵感，打破界限，创造高品质咖啡。同时在咖啡的道路上可以坚持初心，如磐石般坚定，就像汹涌河流中的一块岩石。

我们在品牌视觉资产的设计中，为了使消费者能够快速识别众多咖啡品牌中的视觉符号和品牌精神，除了整体的岩石化咖啡用具视觉方向外，根据不寻常的自然主题，帮助他们对咖啡豆口味的选择。用砂岩、花岗岩、页岩等肌理图形来表达其层次和风味。以快速、清晰为设计目标的前提下，传达纯粹为了咖啡的磐石河流品牌理念。

Raging river is a local coffee studio in Shenzhen.

The brand hopes to draw inspiration from the natural wilderness to break boundaries and create high-quality coffee. At the same time, you can stick to your original intention on the road of coffee and be as firm as a rock, like a rock in a raging river.

In the design of brand visual assets, in order to enable consumers to quickly identify the visual symbols and brand spirit in many coffee brands, in addition to the overall visual direction of  coffee utensils, based on unusual natural themes, help them learn about coffee beans. Choice of flavors. Use sandstone, granite, shale and other texture graphics to express its layers and flavors. Under the premise of fast and clear design goals, it conveys the Raging river brand concept purely for coffee.