张酥记桃酥｜品牌IP设计

张酥记是一家集烘焙糕点研究、制作和销售于一体的公司。在品牌升级的过程中我们确定回归品牌初心，以主打产品桃酥形象作为品牌的IP，为了体现中式和品牌专业、匠心的特点，我们赋予“功夫桃酥”的形象，增加品牌趣味性的同时拉进和消费者的距离，和消费者展开更多的互动，让品牌更具年轻化。

Zhangsuji is a company integrating the research, production and sales of baked pastries. In the process of brand upgrading, we decided to return to the original intention of the brand and use the image of the main product Taosu as the brand's IP. In order to reflect the professional and ingenious characteristics of the Chinese style and the brand, we gave it the image of "Kungfu Taosu" to increase the interest of the brand. Close the distance with consumers, interact more with consumers, and make the brand more youthful.