胶原蛋白产品包装设计

新时代女性独立自主，社会、经济地位不断提升，消费需求蓬勃发展。如今“她”经济的力量迅速发展，中国女性消费市场达10万亿+

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消费者对“颜值”的追求带动相关品类消费增长，口服美容的消费增速尤为显著。在“颜值经济”的推动下，护肤、彩妆、口服美容等与颜值相关的品类都受到消费者的日益关注，带动了相关市场近两年内万亿级的消费增长。其中，口服美容的消费增速远高于线上各个品类的平均增速。

PARA胶原蛋白饮产品包装设计

Chief planner ：Paysen

Visual creativity ：Paysen

C4D rendering ： KANGKANG

In the new era, women are independent, their social and economic status is constantly improving, and their consumer demand is booming. Today, the power of "her" economy has developed rapidly, and China's female consumer market has reached 10 trillion +

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Consumers' pursuit of "appearance level" drives the consumption growth of related categories, and the consumption growth of oral beauty is particularly significant. Driven by the "appearance level economy", categories related to appearance level such as skin care, makeup, and oral beauty have received increasing attention from consumers, which has driven the trillion-level consumption growth of the relevant market in the past two years. Among them, the consumption growth rate of oral beauty is much higher than the average growth rate of various online categories.