上海老庙食品，品牌形象升级（2018）

项目概述：

上海老庙食品

作为上海一家老字号糕点品牌，位于上海第一百货。主要经营糕点旅游伴手礼。

创作逻辑：

上海之于国人有着怎样的印象？

作为一家老字号，是见证，也是并同于城市一起经历岁月的变迁成长。留下来的都是经典，成为了符号。石库门、和平饭店、百乐门、城隍庙……这些经久不衰的经典，都成了上海的老印象与情感记忆的诱因。为此，我们将这些经典元素，进行焕新的视觉创作表达设计。让这些经典符号，点燃外来旅游者人们心中对上海的那份风华的情怀。

As a time-honored brand, it is a witness and also a witness to the changes and growth of time together with the city. What has been preserved are classics, becoming symbols of the place. Shikumen, Peace Hotel, Bailemen, Chenghuang Temple... These timeless classics have become the old impression of Shanghai. To this end, we will rejuvenate these classic elements in visual creative expression design. Let these classic symbols ignite the nostalgia for Shanghai in the hearts of foreign tourists.