五颜榴色LOGO优化丨VI应用

LOGO的灵感来源于“喜欢吃榴莲的部分人和爱吃榴莲的红毛猩猩”，两者的特别口味和品牌产品意外一致

印章元素具有较强的可识别性和鲜明的个性色彩，具有差异性；爱吃榴莲的红毛猩猩，意指爱吃榴莲的特别人群

榴莲形象的直观表达，以此体现品牌的产品特性。LOGO的整体设计，以加强消费者对品牌的认知度和识别度。猩猩手抱榴莲，生动且有趣味，可与消费人群有互动性

使用黄色和绿色，作为主要颜色的象征，清晰的标志既是整体色域的清澈域，又具有朝气蓬勃、健康和明快的视觉效果，传达了品牌概念和定位

绿色代表自然安全和健康无污染，黄色代表榴莲果肉的鲜美和温暖幸福。辅助色彩是褐色和浅绿色，从LOGO中提取，进一步加强消费人群对品牌产品的印象

The inspiration for the logo comes from "some people who love to eat durian and the orangutan who love to eat durian", and their special flavors and brand products are unexpectedly consistent

Seal elements have strong recognizability and distinct personality colors, with differences; Red haired gorillas who love to eat durian refer to a special group of people who love to eat durian

The intuitive expression of durian image reflects the product characteristics of the brand. The overall design of the logo aims to enhance consumer awareness and recognition of the brand. The gorilla holding a durian is lively and interesting, and can interact with the consumer group

Using yellow and green as the main color symbols, the clear logo is not only the clear domain of the overall color gamut, but also has a vibrant, healthy, and bright visual effect, conveying the brand concept and positioning

Green represents natural safety, health, and pollution-free, while yellow represents the freshness, warmth, and happiness of durian flesh. The auxiliary colors are brown and light green, extracted from the logo to further enhance the impression of the brand's products among consumers