棒棒螺 螺丝粉堂|品牌设计

🔸臭与美的碰撞

The collision of odor and beauty

🔸棒棒螺是我们2023年末打造的全新品牌 ，项目位于上海最繁华热闹的地段-南京路商圈 ，两个月的时间就冲上了小吃快餐人气榜第一，力压群雄.

Bang Bang Luo is a brand new brand we created at the end of 2023. The project is located in the busiest and bustling area of Shanghai - the Nanjing Road commercial district. In just two months, it climbed to the top of the snack and fast food popularity list, surpassing the others

🔸螺丝粉品类作为卷王，那我们如何在卷的赛道中卷出圈呢⁉️

As the screw powder category is the king of rolling, how can we roll out circles in the rolling track ⁉️

🔸打造场景差异化 ，当下市场中普遍的螺丝粉品牌都是偏快餐式的风格，在众多品牌中难以出圈

Creating scene differentiation. Currently, most screw powder brands in the market tend to have a fast food style, making it difficult for them to stand out among many brands

🔸我们结合中式美学，国风设计打造了一家很美的螺丝粉店.

We have combined Chinese aesthetics and Chinese style design to create a beautiful screw powder shop

🔸场景有烟火气 、松驰感，满足食欲的同时也提供了情绪价值.

The scene has a smoky and relaxed atmosphere, satisfying the appetite while also providing emotional value

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🔸Branding·棒棒螺

🔸Positioning·螺蛳粉堂

🔸Location·上海

🔸Produce·吉时定稿 X 意合设计