TikTok: Pick the world.

Studying the strategies and propsitions of the brand is conducive to combining the current social problems of thebrand and exploring its own new brand value. This project is intended to promote the development of "TikTok shop" by changing the variable of the overseas version of TikTok's brand value, based on its social attributes.

In the creative advertising campaign of this project, TikTok is combined with completely irrelevant longitude andlatitude lines to vividly show the globality of TikTok, It is active in every corner of the world, and the world is up toyou. At the same time, creative advertising poster and creative animated video have also been put in differentDlaces, According to the tareet group, the express packaging has been updated to provide more possibiities foladvertising campaigns.