YLC,艾草包装系列设计

设计 | Yo!LetsChange

插画 | Yo!LetsChange

3D | Yo!LetsChange

今天给大家展示一个精心设计的包装系列，该项目基于对艾草产品的理解和市场前景的预估，策划出用于颈椎、腰椎及膝盖部位的艾草贴剂的系列品牌包装设计方案：

Today I'm presenting a meticulously designed packaging series. This project is based on an understanding ofmugwort products and market forecasts, planning a series brand packaging design for mugwort patchesintended for the neck, lower back, and knee areas:

艾草是一种具有温经止血、散寒止痛功效的传统中药材。其贴膏通过温热作用，促进血液循环，缓解肌肉疼痛和僵硬，适用于颈椎病、腰椎病等疼痛症状。除了缓解疼痛，也适合无病痛但希望预防保健的用户。艾草作为天然草本植物，一直受到广大消费者的欢迎。

Mugwort is a traditional Chinese medicinal herb with effects such as warming meridians to stop bleeding anddispelling cold to relieve pain. Its plaster, through the action of warmth, promotes blood circulation, alleviatesmuscle pain and stiffness, and is suitable for symptoms such as cervical and lumbar spine diseases. Besidesrelieving pain, it is also suitable for users who wish to prevent and maintain health without pain. Mugwort, asa natural herbal plant, has always been welcomed by consumers.

这类产品的用户群体除了中老年人外还有办公族、重体力劳动者和运动损伤者。这次包装设计的目标用户是后者这部分——中等以上收入水平、具有一定教育水平且愿意尝试使用保健品来改善生活质量的年轻人。

The user group for this type of product, besides middle-aged and elderly people, also includes office workers,heavy laborers, and those with sports injuries. The target users for this packaging design are the latter part—young people with above-average income levels, a certain level of education, and who are willing to try usinghealth products to improve their quality of life.

为吸引追求个性和新潮的年轻消费者这次我们选用的风格是扁平插画艺术风格，采用抽象的线条和形状组合，形成一种视觉冲击，同时结合艾草的元素，展示产品的创新和独特性。

To attract young consumers who pursue individuality and trendiness, we've chosen a flat illustration art style forthis project. It employs abstract lines and shapes to create a visual impact while incorporating mugwort elements,showcasing the product's innovation and uniqueness.

我们选用的是主颜色分别是：

清新绿：绿色与健康和自然直接相关，可以强调产品的天然成分和对肌肉关节的护理作用。

柔和黄：黄色通常被认为是明亮和乐观的颜色，能够提升心情，适合用于表现改善生活质量的产品。

暖阳红：红色经常被用来代表热情和活力，可以传递出产品提供温热疗法，促进血液循环的感觉。

The main colors we've chosen are:

Fresh Green: Green is directly associated with health and nature, which can emphasize the product's naturalingredients and its care for muscles and joints.

Soft Yellow: Yellow is often considered a bright and optimistic color, capable of lifting spirits, suitable for products that aim to improve quality of life.

Warm Sunset Red: Redis frequently used to represent passion and vitality, conveying the product's provision of warm therapy,promoting blood circulation.