黑豆Black D | 烘焙咖啡品牌设计

黑豆咖啡是一种荒诞可爱的黑色咖啡豆形象，他没有圆润的表面，更多的是锋利的展现出自我。就像现如今的社会环境下，年轻一代的人群，不再接受过于圆滑的生存，更多的想要展现自我，成为自我。

这也是主理人想表达的理念。在人人都匆忙的社会环境，我们更需要一个地方让我们做回自己，哪怕只有片刻，那也是世界的一处快乐地带。黑豆就是一个摆烂生活但不放弃生活，做真自我的形象。学会拒绝负面情绪包裹自己，拒绝自我焦虑。

Black bean coffee is an absurd and lovely image of black coffee beans, he does not have a rounded surface, more is sharp to show the self. Just like in today's social environment, the young generation of people no longer accept too smooth survival, more want to show themselves, become themselves.

This is also the idea that the director wants to express. In the social environment where everyone is in a hurry, we need a place where we can be ourselves, even if only for a moment, which is a happy place in the world. Black bean is the image of a person who puts on a bad life but doesn't give up life, and is true to himself. Learn to refuse to wrap yourself in negative emotions and refuse self-anxiety.

项目名称 | Project name

黑豆Black D

项目需求 | Project requirement

品牌设计/标志设计/包装设计

设计师 | Designers

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