成义烧坊初心版

项目名称：成义烧坊（初心）

项目客户：成义烧坊酒业股份有限公司

设计时间：2023年

不忘初心、因孝而生、馈赠好友

Never forget your original intention.Born for filial piety.Gift to friends.

包装围绕成义烧坊“不忘初心、因孝而生、馈赠好友”三大初心进行设计。瓶身立体人物浮雕工艺来自紫砂壶，传达成义烧坊馈赠亲友的初心紫砂色及工艺代表产品的温度。瓶肩耳朵结构设计提高了包装趣味性，巧妙结合棉绳，烘托年代视觉氛围。包装盒通过烫金和激凸工艺，呈现出馈赠亲友的视觉概念，配合大气的字体设计和编排，精准传达了成义烧坊的初心同时提高包装品质感流通性。

The packaging is designed around Chengyi Shaofang's three original aspirations: "never forget the original intention, live out of filial piety, and give gifts to friends".

The three-dimensional figure relief technology on the bottle body comes from the purple clay pot, which conveys Chengyi Shaofang's original intention of giving gifts to relatives and friends. The purple clay color and craftsmanship represent the warmth of the product. The bottle shoulder and ear structure design increases the interest of the packaging, and cleverly combines with cotton rope to enhance the visual atmosphere of the era.

The packaging box uses hot stamping and embossing techniques to present the visual concept of giving to relatives and friends. Together with the atmospheric font design and layout, it accurately conveys the original intention of Chengyi Shaofang while improving the quality and circulation of the packaging.