2022<数智奥运>系列海报设计 | POSTER DEIGN

从文化与科技的二元角度切入，以矩形阵列形成智能亚运、数智杭州形象；以半圆组合成钱塘风韵、历史浪潮形态；波浪层叠组成湖城相融的幸福杭州。画面中穿插体育竞技、智能科技、湖城相融、历史人文主题的单元模块，形成青春活力的杭州亚运会主题画面。配色采用杭州亚运会标准色使用法则，重新组合、排列，彰显奥运精神，释放杭州魅力。海报的整体设计，向世界展示包容开放、数字智能、人文丰韵、历史绵厚的幸福杭州形象，以及能够完美举办2022杭州亚运会大型国际赛事的实力与能力。

From the dual perspective of culture and technology, the image of intelligent Asian Games and digital intelligence Hangzhou is formed by rectangular array; The semicircle is combined into Qiantang charm and historical wave form; Waves layer upon layer form a happy Hangzhou where lakes and cities blend together. The picture is interspersed with unit modules of sports competition, intelligent technology, lake city integration, and historical and cultural themes, forming a youthful and vibrant theme picture of the Hangzhou Asian Games. The standard colors of the Hangzhou Asian Games are used for color matching. The colors are recombined and arranged to highlight the Olympic spirit and release the charm of Hangzhou. The overall design of the poster shows to the world the image of a happy Hangzhou that is inclusive and open, digital intelligence, rich in humanity and rich in history, as well as the strength and ability to perfectly host the 2022 Hangzhou Asian Games large-scale international events.