好想你 × 研一 | 枣见东方设计之美

“好想你”旗下又一匠心力作——黑金枣，96个小时九蒸九制的精细转化，不仅让特级灰枣完成由红变黑的自然蜕变，更极大降低蔗糖含量，大幅提升熊果酸含量，在营养上实现了质的飞跃。

将这一匠心融汇于设计，整体插画以细节繁复的中国艺术版画，细致描绘了红枣种植、收获到制作的过程，每一个环节都被赋予了意义深长的视觉叙事。品牌故土河南的地标性建筑化作视觉元素融入设计之中，强调品牌自身的地域文化。传承东方传统美学的中轴对称布局，象征着品牌循规、严谨的匠人精神。细腻笔触之下极致的高级感油然而生。

深邃的黑，奢华的金和优雅的汉字字体，承载着“黑金枣”的气质与东方艺术意境交映成辉，每一个细微的角落都透露出对传统美学的礼敬之心，将“好想你”对品质和美的倔强追求娓娓道来。

"Haoxiangni" unveils its latest masterpiece - the Black Golden Jujube. Through 96 hours of meticulous craftsmanship with nine steaming and nine processing steps, the premium gray jujubes undergo a natural transformation from red to black. This process not only significantly reduces sucrose content but also greatly increases ursolic acid content, achieving a qualitative leap in nutrition.

Infused into the design are intricate Chinese art prints, depicting the detailed process from jujube cultivation to production, with each step imbued with profound visual storytelling. Iconic landmarks of the brand's homeland in Henan province are integrated as visual elements, emphasizing the brand's regional culture. The central axis symmetrical layout, inheriting Eastern aesthetics, symbolizes the brand's adherence to rules and rigorous craftsmanship. Under delicate brushstrokes emerges an unparalleled sense of luxury.

The deep black, luxurious gold, and elegant Chinese characters embody the essence of "Black Golden Jujube," intertwining with Oriental artistic conception. Every subtle corner exudes reverence for traditional aesthetics, narrating "Haoxiangni's" unwavering pursuit of quality and beauty.

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客户 Client | 好想你健康食品股份有限公司

品牌 Brand | 好想你

项目 Project | 黑金枣产品包装设计